Legends of Jagannatha

(2 min read)

God following Devotees

The relationship between God and the devotees, especially that between Jagannatha and His bhaktas, is no one-way traffic.

Kabir sang of total surrender to God, and found solace in following God wherever He led him. He became Mutia, a pet dog on a leash held by the Supreme One. Kabira kutta Ram ka, mutia mera naam….

Salabega, the 17^th century devotee and Odia bhakta-kavi visualised Jagannatha following His devotee as lovingly as a calf follows its mother. God following the devotee, in a reversal of roles.

Jagannatha’s Compassion

Of the many legends of Jagannatha, the following two relating to Rathayatra illustrate His infinite compassion.

Salabega

Salabega was born to a Muslim father and a brahmin mother. Though raised a Muslim, he was an ardent devotee of Jagannatha and Sri Krishna and composed several bhajans and jananas which are popular even today. However, he could not enter the Srimandira owing to his religion, and had to await darshan of his favourite God during Rathayatra.

There is a legend related to one of his poems. Salabega had gone on a pilgrimage, and had timed his return to Puri for Ratha Yatra, but got delayed owing to sickness. He offered a fervent prayer and petitioned Jagannatha:

Jagabandhu, he Gosain!* 

Tumbha sricharana binu anya gati nahin .....

Moha jiba jaen Nandighoshe thiba rahi.

O, Friend of the World!

O, Lord and Master!

There is no salvation

Except upon surrender at your auspicious feet, .....

Please stay put on Nandighosha,

Till I reach You.

The gracious Lord granted his prayer, the ratha did not budge despite the effort by thousands of devotees pulling the thick ropes. Only after Salabega’s arrival and darshan of Jagannatha did the ratha move forward on its journey.

On Bada Danda (Grand Avenue), Salabega’s mazar is at the spot where he is believed to have sighted Jagannatha and offered his prayers. During Rathayatra, out of affection for His devotee, Jagannatha’s Nandighosha stops there. An amazing gesture of the Compassionate Lord for his Muslim devotee!

Balaram Das

There is another legend associated with Ratha Yatra. Balaram Das was one of the Pancha Sakhas, the five pre-eminent sant-kavis of the 16^th century; and the only non-brahmin of the five. He authored Jagamohan Ramayana, and the hugely popular Lakshmi Purana which is still read in every Odia home. He also wrote many beautiful bhajans for Lord Jagannatha.

Once, he was prevented from mounting the Lord’s ratha since he had come unwashed after spending the night with a woman of ill repute. Deeply hurt, Balaram Das withdrew to the sea-shore, made a ratha of sand and worshipped Jagannatha all alone.

Nandighosha got stuck and could not be pulled forward despite all effort. Jagannatha appeared in the dream of the King of Puri, and told him the reason why the ratha was stuck. Next morning, the king and the pandas went to the seashore, and invited Balaram Das to join the ratha yatra. As soon as the dear devotee touched the ratha’s rope, it began moving effortlessly.

Jagannatha is not juggernaut; He is Krupasindhu, the Ocean of Mercy!

***

 * Link for a beautiful rendition of this Odia Bhajan by Bhikari Bala: https://youtu.be/fC4WuQbMuR0

Patent Shave

Odia readers are familiar with ‘Patent Medicine,’ the classic short-story by Fakir Mohan Senapati. The title of this blog might be influenced by that famous story; but there is no trauma, only a little drama in this blog.

Risqué Touch

In 2012, a dear colleague and friend, and I were both posted at Mantralaya (Secretariat), Vallabh Bhawan, Bhopal. He was in Room 211, and I in 311, just above his room. We used to drop into each other’s room several times a week for a chat over a cup of tea. One afternoon, when he came over, I was finishing a file, so he took the chair in front of my table.

‘How come your cheek is so smooth?’ he asked.

‘Come again, what about my cheek?’ I asked. I thought I hadn’t heard him properly.

‘Your cheek is so smooth. Mind if I touch it?’ he asked.

Though a bit startled, I said, ‘You’re welcome,’ upon which he stood up, came near me, and indeed touched my cheek. Satisfied, he went back to his chair.

‘How do you do it? What face cream do you use?’ he asked.

‘Maybe, my aloe-vera shave has something to do with it,’ I said and explained the modus operandi for my daily shave.

Back at home, I narrated the little ‘incident’ to spouse. Her sardonic comment was: Best for you guys to remain ‘Dost’ and not proceed to ‘Dostana’!

She had seen the Bollywood film, I hadn’t; but I had read a review and knew the plot.

Aloe vera Shave

Yes, since 2012, I have shaved daily with a piece of aloe vera as my shaving gel. It all began when I bought the newest razor-blade, an expensive product of a major global company in the business of grooming for men and women for more than 100 years. It had an ‘aloe vera’ strip for a super smooth shave. I had an idea. If a tiny strip of aloe vera could enhance the shaving quality and experience, how about trying the real stuff? I went out to the terrace, plucked a stick from the aloe vera pot, and had my first aloe vera shave – organic, chemical-free, and cost-free. I got a shave as good as my regular shave with the stuff from the market – shaving foam, razor-blade with an aloe vera strip, and after-shave gel or liquid.

Thereafter, I haven’t bought any shaving foam or gel or aftershave lotion, except to keep a set in the guest room bath.

What is aloe vera?

Aloe is a genus of more than 500 species of shrubby succulent plants in the family Asphodelaceae. It is called ghrit kumari in Sanskrit, gawarpatha in Hindi, and ghee kuwanri in Odia. Ayurveda uses its juice as a laxative, and the gel for burn and other skin injuries. The market is now flooded with a large range of aloe vera products from juice to gel to cosmetics.

DIY (Do It Yourself) Manual

It’s really easy. Just follow these simple steps:

Step 1: Keep a pot of aloe vera at home, very easy to maintain.

Step 2: Harvest an aloe vera stick. It’s good for 2 to 3 shaves.

Step 3: Cut 2-3 rectangular pieces, remove the thorny edges, and open to expose the gel.

Step 4: Wet your face, and apply the gel liberally on your stubble.

Step 5: Enjoy a smooth, cool shave.

Step 6: Take another piece of aloe vera and apply the gel as an aftershave lotion to have an uber cool moisturisation.

Step 7: Remit INR 100 to the Inventor (Patent Application is being filed shortly). Satisfaction Guaranteed. Full refund for dissatisfied customers in 21 days, No Question Asked!

Shine with DASH

(For Ladies, Women and Girls)

DIY Manual

·       Apply the gel on legs and arms, and follow procedure detailed above for shaving.

·       For Super-Shining face, apply gel liberally.

·       Wait for 10 mins.

·       Splash cold water to clean.

·       Do it for a Week.

·       Silky Soft Shiny Wrinkle-free face! May also do it 10 minutes before getting ready for a Party. Bound to receive many admiring looks from men and envious queries from your sahelis about the miracle cosmetic you use.

·       Remit INR 200 to the Inventor (Patent Application is being filed shortly). Satisfaction Guaranteed. Full refund for dissatisfied customers in 21 days, No Question Asked!

Warning

This author asserts his Copyright for this Document and further asserts that the methods and procedures detailed above constitute his invention. He is working on his Application for Registration of Trade Mark for ShaShiSa (Shave, Shine n Save), and for Patent on this Organic, Chemical-Free, Natural, and Environment-Friendly Shaving Method for the 21^st Century and beyond.

The readers may use this method for their personal grooming, but neither the readers nor any other person or Company, including all major companies currently in the shaving business, are permitted to use the methodology and technology. Legal action will be taken against those who violate the TM, Patent, and IPR of this inventor, and are liable to pay such damages as the Competent Courts may deem fit to Award.  The Inventor is agreeable to Out of Court Settlement subject to the terms of Offer being acceptable to him. All litigation will be under jurisdiction of Courts of India, and Payment of Compensation or Damage must be made in INR.

NB: If any Company is desirous of buying the Technology & Procedure from the Inventor, they are free to contact him during 11:00-13:00 Hours (IST) by email/WhatsApp/sms only (No calls, please!)

***

Annexe

Facts and Statistics

·       Women spend 72 days shaving their legs over the course of a lifetime - approximately 1,728 hours.

·       Men spend 45 days shaving their beard and neck or 1,080 hours over their lifetime!

·       Size of the global men’s grooming market - $ 60.6 bn

·       Average annual expenditure on shaving needs per consumer in the US -$ 12.95

Chemicals in Grooming Products

The details provided below pertain to products which were readily available at the blogger’s home. If the reader uses a different brand and product, she/he may notice that the ingredients are similar.

Gillette Lemon Lime Shaving Foam- Ingredients:

On the can, I found listed 12 ingredients of which 11 are chemicals, some of which are toxic chemicals, the details of which can be found from #SDS (Safety Data Sheets) sourced from reputed agencies.

1.Water 2. Triethanolamine 3. Palmitic Acid 4. Stearic Acid 5. Butane 6. Laureth-23.  7. Isobutane 8. Sodium Lauryl Sulfate 8. Propane 9. *Fragrance 10. Limonene 11. BHT 12. Linalool

*Most of the products labelled ‘Fragrance or parfum’ use 10 or more chemicals known to be toxic and hazardous. If a cosmetic is marketed on a retail basis to consumers, it must have a list of ingredients. In most cases, each ingredient must be listed individually.  But under U.S. regulations, fragrance and flavor ingredients can be listed simply as “Fragrance” or “Flavor.”

#A Safety Data Sheet (formerly called Material Safety Data Sheet) is a detailed informational document prepared by the manufacturer or importer of a hazardous chemical. It describes the physical and chemical properties of the product. SDSs contain useful information such as toxicity, flash point, procedures for spills and leaks, storage guidelines, and exposure control.

Fusion ProGlide razor-blade

“The lubrication strip on your Gillette razor, found above the blades in your cartridge, can be compared to a small sponge.

The strip holds a formula with water-loving polymers called Polyethylene Glycols (PEGs) which are released from the strip with each shaving stroke. When these polymers come into contact with water, they swell, unfold and stretch along your skin, adding lubrication to your shave.”

Sources

·       https://www.fda.gov/cosmetics/cosmetic-ingredients/fragrances-cosmetics

·       https://www.whatsinproducts.com/pages/database_search

·       Source: https://blink.ucsd.edu/safety/resources/SDS/index.html

***

 

Prayers to Ma Saraswati

Blogger’s Prayer

ॐ ऎं सरस्वत्यै ऎं नमः।

ॐ ऐं ह्रीं सरस्वत्यै नमः।

With devotion recited  your Bija Mantra, O Mother!

या कुन्देन्दुतुषारहारधवला या शुभ्रवस्त्रावृता

या वीणावरदण्डमण्डितकरा या श्वेतपद्मासना ।

या ब्रह्माच्युतशंकरप्रभृतिभिर्देवैः सदा पूजिता

सा मां पातु सरस्वति भगवती निःशेषजाड्यापहा ॥

You know, Mother, that I know the full stotra,

But refrain from singing the whole lyric to save your precious time;

Ma Saraswati, Sashtang Pranam,

Buddhi-pradam Sharadam!

Remove the delusion and darkness of my ego, 

Forever reside in my heart;

You blessed a very-dumb wood-cutter,

Made him Kalidas;

You blessed this not-very-dumb son,

He is now a minor, self-proclaimed author;

Glory be to You, Venerable Mother!

Guiding me to learn of men (also women and other animals) and matter,

You taught me to read and think.

Of all that I write, You, Mother, are the true author,

Merely using me as your humble stenographer.

You also made me a blogger,

For worse or better,

Please, Mother,

Get me many a reader,

Intelligent, perceptive, and

Full of empathy.

Make my thoughts deep,

Words laden with meaning,

Sentences like mountain streams warbling,

Bless your child,

O Mother!

For missing or mis-spelt words,

For imperfect sentences, if any,

I seek your forgiveness,

O Parameshwari,

Always shower your blessings on me.

***

Readers’ Prayer

Ma Saraswati,

या कुन्देन्दुतुषारहारधवला या शुभ्रवस्त्रावृता, etc.,

Accept our prostrate salutations, and

This urgent petition.

O Mother,

For which sins in our previous lives

Have you inflicted on us

This babbling blogger?

A buffoon, and a bore,

Masquerading as an author,

There’s a fitter word for him that perfectly rhymes,

But cannot be used in a prayer.

Please tell him

To stop writing inane blogs, and

Not pester us for ‘Likes’ and more,

For his strange affliction,

His literary ambition,

Provide some permanent cure,

Get him a post-retirement sinecure.

Whisper to him,

Blogging is a huge waste,

To publish a book is best,

Through which he may present his charm,

But in our conviction, we stay firm,

Not to buy his next book, or

The previous ones.

***

  

The Parable of the Chariot

Rathe tu Vamanam drustva…

During the annual Rathayatra at Puri, commentators often mention a popular shloka: Rathe tu Vamanam drustva, Punarjanma na vidyate – Upon sighting Vamana atop His ratha, the devotee is released from the endless cycle of birth and death. She will be permanently stationed in Vishnuloka, and spared from the pain and suffering of mortal life, it is implied.

The full shloka is:

Dole tu DolaGovinda,

Chape tu Madhusudana,

Rathe tu Vamanam drustva,

Punarjanma na vidyate.

Exemption from rebirth is assured upon darshan of DolaGovinda on the swing; Madhusudana on the boat; and Vamana on the ratha. Since the shloka does not prescribe sighting of Vishnu during all the three specified festivals as essential, it is presumed that any one of the three would suffice.

Dolayatra, Chandanayatra, and Rathayatra are among the most popular of the Dwadasha Yatras, the twelve annual festivals of Srimandira, Puri. Each of the twelve lunar months of the Hindu calendar has a specific Presiding Vishnu[i]; DolaGovinda, Madhusudana, and Vamana are the Presiding Vishnus for the respective months in which Dolayatra, Chandanayatra, and Rathayatra are held.

Dolayatra is a spring festival. On Phalguna Purnima, three deities - DolaGovinda, Bhudevi, and Shreedevi – are taken to Dola Vedi, offered dry prasad, and thereafter, placed on swings festooned with flowers, and tugged gently. The Presiding Vishnu for Phalguna (Feb-Mar) is Govinda, who when put on the dola (swing) is called DolaGovinda.

Chandanayatra, held in Vaishakha (Apr-May) commences on Akshaya Trutiya, and lasts for 42 days. Madanmohan, Rama, Krishna, Bhudevi, Shreedevi, and Pancha Shivas (interestingly called Pancha Pandavas) are placed on decorated boats (chapa in Odia) and enjoy summer boating at Narendra Tank. For Vaishakha, the Presiding Vishnu is Madhusudana, the Destroyer of Madhu demon. Hence, Madhusudana is deemed to be on the boat though the idol is of Madanmohan. Everyone knows that Vishnu has as many as one thousand names. Call Him by whatever name, He listens.

Rathayatra is held in Ashadha (June-July), and for this month, the Presiding Vishnu is Vamana. Hence, Jagannatha atop Nandighosha is deemed to be Vamana. That is the rationale for the shloka – Rathe tu Vamanam drustva…

Vishnu in His Vamana avatar was deceptively small, but grew and grew and grew to envelope all the earth and the skies. With two steps he obtained from Bali the earth and the heaven and with the third step on Bali’s head sent him to patala.

The Vamana or Self inside the human body is capable of similar lofty expansion.

Vishnu Shodasa Nama Stotram[ii]

Vishnu Shodasha Nama, the sixteen names of Vishnu, provide for remembrance of a specific Vishnu for a specific purpose or occasion. During travel or journey, Vishnu’s Vamana name is to be chanted: Gamane Vamanam …

During Rathayatra, both the deity and the devotee are on a journey; Jagannatha and the accompanying deities travel from Srimandira to Gundicha temple to Srimandira; and the devotees travel to Puri to participate in the festival.

The Parable of the Chariot

Ratha or chariot is more than a grand vehicle for transport; it is a metaphor for the human body. The title of this piece is a quote from S. Radhakrishnan’s commentary on Katha Upanishad: Shloka - 1.3.3

aatmaanam rathinam viddhi shariram ratham eva tu

buddhim tu saarathim viddhi manah pragraham eva ca

“Know the Self as the lord of the chariot and the body as, verily, the chariot, know the intellect as the charioteer and the mind as, verily, the reins.”

(The Principal Upanishads[iii] by S. Radhakrishnan)

In Katha Upanishad, upon Nachiketa’s prayer Yama explains the mystery of Death, and inter alia about the essence of life, and Brahma and atman.

Rathayatra reminds one of the parable of the Self as the lord of the chariot. The devotees who pull the ropes may be under the illusion that they are manoeuvring the ratha; but the lord of the chariot is Vishnu or Vamana.

Human body is a chariot, and the atman, though invisible, is the lord of this chariot. He controls the intellect which reins in the five senses and guides the ratha to the destination of a fulfilled life and liberation.

***

 

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[i] Presiding Deity               Month               Period

1. Vishnu                          Caitra                  March–April

2. Madhusudana             Vaisakha             April–May

3. Trivikrama                    Jyestha               May–June

4. Vamana                        Asadha               June–July

5. Sridhara                       Sravana               July–August

6. Hrsikesa                       Bhadrapada       August–September

7. Padmanabha               Asvina                 September–October

8. Damodara                   Kartika                October–November

9. Kesava                          Margasirsa         November–December

10. Narayana                   Pausa                  December–January

11. Madhava                   Magha                January–February

12. Govinda                     Phalguna            February–March

Purusottama                   Adhika                Intercalary Month

 

[ii] Link to listen to this stotram: https://youtu.be/1-2IPRI2tqc

[iii] The book can be downloaded from: https://archive.org/details/129481965theprincipalupanishadsbysradhakrishnan/mode/2up?q=The+Principal+Upanishads+by+S.+Radhakrishnan

 

Rathayatra:
When Puri Becomes a Vast Temple

(Time to read: 2 mins)

Why is Rathayatra much awaited?

Rathayatra may have been purposely designed to provide open-access darshan of the deities to devotees regardless of their caste or religion.

Here is a Sambalpuri couplet by a distressed devotee:

ଉଡ଼୍‌ସା ଯିମି ବଲି ଘିନିଥିଲିଁ ପାଟ

ଉଡ଼୍‌ସାର୍‌ ଲୁକ ଆମ୍‌କୁଁ ନାଇଁ ଛାଡ୍‌ଲେ ବାଟ

Udsaa jimi bali ghinithilin paata

Udsaar luka aamkun naain chaadle baata.

 

To visit Jagannath Puri,

I bought a pata saree;

Alas, the temple gate-keepers refused us entry!

A poignant couplet capturing the anguish of a deprived devotee, a woman from western Odisha, inhabited mostly by scheduled tribes, scheduled castes, and backward castes. Obviously, she belonged to a caste that was not permitted entry into Srimandira. She and her accompanying kin were unaware that darshan of Jagannatha may be denied to a devotee. They had made the arduous, risky, and expensive journey with prayer on their lips and Jagannatha in their heart and soul. How crestfallen they must have been when denied access to the temple!

Puri: A Temple without Walls

During Rathayatra, something magical happens. Puri metamorphoses into a vast temple. A temple without walls. The presiding deities ascend their rathas and are dotingly pulled by thousands of devotees and taken to Gundicha temple. Srimandira expands its sacred sphere to embrace and include the Bada Danda (Grand Avenue), Gundicha temple, the rest of the pilgrim city, and the millions of devotees who have travelled from far and wide.

(Source: wikimedia commons - By I, G-u-t, CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=2472322)

Rathas as Mobile Temples

“During the ratha yatra when "the Lord of the Universe" leaves his "jewelled lion throne" (ratnasimhasana) in order to appear to his devotees, even the most humble, the ratha thus transforms the separate temple buildings of the "divine palace" into one, drawn by devotees from all social strata and pilgrims from all quarters of the Hindu world….

Puri's rathas are thus an example of "mobile architecture" ….. Their consecration on the eve of the ratha yatra and their outer shape identify them as the main temples during ratha yatra. Moving from the "Lions Gate" (simhadvara) in front of the Jagannatha temple … to the Gundica temple, a distance of about 3 km, they extend the ritual and sacred sphere of the temple into major parts of the town, thus transforming Puri (=town) into a veritable temple city.”[i]

Today, Ashadha Shukla Dwitiya, 20^th June, 2023, is the auspicious Rathayatra, also called Shree Gundicha Yatra.

May Lord Jagannatha bless all!

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[i] RATHAS AND RAJAS: THE CAR FESTIVAL AT PURI by Hermann Kulke:

The special issue of "Art and Archaeological Research Papers" ( aarp, London ) vol. XVI, Dec. 1979, on "Mobile Architecture in Asia : Ceremonial Chariots. Floats and Carriages". p. 19-26.)

 

 

Jagannatha, NOT Juggernaut!

The word Jagannatha, a conjunction of jagat (the world) and nath (master), means Lord of the World, and is one of the many names of Vishnu, the Supreme Godhead for the Hindus. However, it specifically refers to the presiding deity of Srimandira, Puri.

The English word juggernaut is derived from Jagannatha, but has acquired an unfortunate negative connotation contrary to Jagannatha’s religious significance for Odias and Hindus.

Merriam-Webster provides the history of the word: “In the early 14^th century, Franciscan missionary Friar Odoric brought to Europe the story of an enormous carriage that carried an image of Hindu god Vishnu (whose title was Jagannath, literally, “lord of the world”) through the streets of India in religious processions. Odoric reported that some worshippers deliberately allowed themselves to be crushed beneath the vehicle’s wheels as a sacrifice to Vishnu. That story was probably an exaggeration or misinterpretation of actual events, but it spread throughout Europe anyway. The tale caught the imagination of the English listeners, and by the 19^th century, they were using juggernaut to refer to any massive vehicle (such as a steam locomotive) or to any other enormous entity with powerful crushing capabilities.”

The first European description of the festival is by Friar Odoric (c. 1321). (https://www.etymonline.com/word/juggernaut)

First known use of juggernaut was in 1841 in the sense of a large heavy vehicle.

Thus, Jagannatha, a most compassionate deity for His devotees, was misinterpreted by the English and the Europeans as a malevolent, cruel, blood-thirsty god.

Tagore's Poem

The same event, Ratha Yatra, reminded Tagore of the Upanishadic concept of nirakara Brahma, with the idol as a proximate visualisation of the Supreme Godhead for the masses;

(Original Bengali verse)

রথযাত্রা লোকারণ্য মহা ধুমধাম

ভক্তেরা লুটায়ে পথে করিছে প্রণাম।

রথ ভাবে আমি দেব পথ ভাবে আমি,

মূর্তি ভাবে আমি দেব–হাসে অন্তর্যামী।

(English transliteration)

Rathayatra lokaranya maha dhumdham

Bhaktera lutaye pathe kariche pranam

Rath bhave ami dev Path bhave ami,

Murti bhave ami dev hase Antaryami.

 

(Translation by this blogger):

Rathayatra, the grand spectacle, proceeds

Amidst a vast congregation,

Devotees offer prostrate salutations on the road;

The chariot thinks, “I am God,”

So does the path,

The idol, too, thinks, “I am God,”

One who knows everything from within, the Supreme Spirit, smiles!

 Manoj Das

Manoj Das mentions in ‘Legends of Jagannath’ (Myths, Legends, Concepts and Literary Antiquities of India by Manoj Das, a Sahitya Akademi publication) that when he was aged four or so his mother used to recite this little verse from Tagore. “The verse woke me up to the truth, with a pleasant jolt, that the Divine, the Antaryami, was something much more sublime than even the image we adore. This left such a deep impression on my subconscious that even today, the moment I look at the deity, I feel that he was smiling and asking how far I had succeeded in knowing the Antaryami behind the mask!”

Sarkari Stumble!

Surprisingly, a few years ago, the Government of Odisha had marketed Odisha as an attractive investment destination by using the word juggernaut in full-page ads in national dailies and in prime-time television. Clearly, the ad agency, and the state government officials had not bothered to check the history of the word juggernaut, and were unaware of its negative connotation!

Ocean of Mercy

Jagannatha is spelt with an ‘a’ at the end of the name, because that is how the name is pronounced in Odia, with a rounded ‘tha’ (Ja-ga-nnA-tha). The British could not pronounce the deity’s name, and hence called him Juggernaut, and assigned a meaning far removed from what Jagannatha means for the Odias and Hindu; not a capricious but a compassionate god, not a killer god but Krupasindhu, Ocean of Mercy, sakha (friend), sahodara (brother), and atmiya (kin).  

***

 26/07/2023

Today's Economic Times (Indore/Bhopal) carries a full-page ad by Government of Odisha. The logos used in the ad caught my attention.

The logo in the middle is imaginative in its use of Lord Jagannatha's chaka akhi (round eyes) as symbolic of the glorious and sacred heritage of Odisha; but the logo to the right is problematic.

The word JUGGERNAUT has unmistakable negative connotations, as I have discussed in my blog above. It is unfortunate that Odisha government, InvestOdisha, and IPICOL continue to use the logo with the caption: COME JOIN THE JUGGERNAUT to promote Odisha as a destination for industrial investment.